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Brand Manager Economy Brands, Northern Europe [APPLY HERE]

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Key understanding of the Hotel and Hospitality industry across brand segments with emphasis on strategic objectives

Degree in Marketing Management/ Business

Matrix environment

International brand strategy experience

Competencies:

Commercially minded, international experience (ability to work with multiple stakeholders across departments)

Strong networker with outstanding communication and presentation skills

Brand strategy and analysis skills, competitor analysis and project management skills

Lead segment Strategy & Planning

Deliver the NE 18-month/short-term brand strategy by segment ensuring business Key Performance Indicators are identified and achieved (BEAM, Google Analytics (GA) Traffic, Market Penetration Index (MPI))

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Install a data/insight/trend driven culture using Media Mix Modelling (MMM) /BEAM/ GA to define actions to boost market share, brand awareness and brand margin

Manage development of regional marketing plans aligned to global Strategic Marketing Plans (SMP) – with regional brand project budget identified across the region

Monitor competitors positioning and screen industry for new projects and initiatives

Drive brand performance and market share

Support on brand content across paid, owned and earned content and brand communication strategies to drive profitable market-share working with Content & Customer Experience (CS)/ Customer Acquisition (CA) domains.

Be the NE champion for your brands

Be the first contact for strategic requests and bring together internal as well as external information to supply a 360° overview about the brands in NE region

Create the ‘big picture’ for the future of economy brands in Northern European region, bring innovative ideas and new perspectives to economy brands

Cooperate with PR and ALL team to create consistent and sustainable brand activations to drive awareness and brand love

Manage NE Social and Influencer Content Calendar and agency. Manage NE PR Content calendar and agency

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Drive brand communication towards partners in cooperation with internal Comms

Enhance the guest experience & passions

Develop guest experience frameworks (brand programs), pillars and touch-points/markers to grow Reputation Performance Scores (RPS)

Put in place strategies to simplify brand standards and drive product evolution

Support Committee Program with Brand presentations and tools

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